For some guys watch is just another toy, next to smartphone and tablet. In the meantime, watch is one of the most important accessories in the men’s fashion - according to truest connoisseurs. Timepiece for men can convey a more accurate message about the man than a wallet itself. A significance of that item drew attention of Gucci CEO, Alessandro Michele. Designer has a notable way of promoting his watches by means of traditional nature motifs recurring throughout the whole Gucci collection.

Gucci Collection - new way of advertising?

One cannot be persuaded long to believe that Alessandro Michele’s agenda is to rejuvenate the conventional Florentine label. His youthful, creative spirit evinces itself in both new designs of clothing and accessories and marketing campaigns. Gucci hired meme specialists to generate a lot of hype in social media outlets to boost sales of watches.

Thereby, Michele wants to reach to his clients in an unconventional and distinguished manner.

About the collections, though… Gucci watches are more than practical accessory.

It is a unique brand’s emanation. Nature motifs such as bengal tigers, wrists entangled in snakes or iconic bee pointing at brand’s Italian heritage incorporated into men’s and women’s collections - that is a real treat for the fans.

Sporty gadgets - in or out?

Although trend of pretentious watches encumbered with redundant features and vast dials is slowly drifting away, fanboys of gadgets will still find their niche in the market.

What is the most appropriate timepiece for men’s wrist? The answer might seem odd, but: not too big and not too small. If you are an enthusiast of well-equipped striking watch, try to find a dial that enables some wrist movement. What is more, sporty watches are not acceptable with suits.

We can see an outright return of classical and timeless, minimalist watches. Please also remember that unisex items can no longer cast a shadow of embarrassment - they are a gem, actually. We say: abandon gadgets for some other time and exchange them with simple, yet classy pieces that will defend themselves.

Nature-inspired - wooden watches

Both traditional silver and gold bangles remain en vogue - but neither can be dominating. Watches made of wood are also getting more popular recently. Can watches be sustainable? Yes, indeed!
This season all earth tones are sought-after. Fashion experts and horological brands put their money not only on elegant watches on brown strap but also on timepieces in tone of endless depths of the ocean.

Navy blue watches are a hit. Even though classical men’s wrist watches were coloured in white, black and brown only, designers found a new compromise. Opt for a model with blue dial and strap and your wrists will be well-timed!

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