Originally launched in the late ‘90s, Levi’s Red is a line that comprises classic styles reimagined with a sustainable up-to-date vision. As an integral part of the style & sustainability platform, the concept collection for men reinvents the iconic five-pocket design with the use of cottonized hemp. Staying true to an authentic Levi’s® spirit, jeans, jackets, shirts and T-shirts are inspired by the past but they also flaunt pioneering aesthetic and innovative solutions at the same time.