Having in his CV collaborations with Nike, Kanye West or even New York City Department of Sanitation, Heron Preston is a proud representative of the new generation of designers alongside Alyx's Matthew Williams and Off-White's Virgil Abloh. His eponymous streetwear brand launched in 2017 and is now for sale in VITKAC. Oversize hoodies, bomber jackets and t-shirts featuring ubiquitous graphics and meaningful texts define the new approach to the laid-back fashion.